The DVF brand, known almost entirely for the iconic wrap dress--which very recently celebrated it's 40th birthday and had a brief retrospective exhibit at MOMA--is a decidedly feminist fashion house. The brand got it's start in the early 70s after Diane married a German prince and rose to prominence in New York's social scene. Always a headstrong woman, she decided to make a name and a career for herself without relying entirely on her husband's fortune. After receiving a rave review from then Vogue editor Diana Vreeland, the DVF became an iconic fixture in the world of fashion. The wrap dress represented a soft femininity, with it's curve hugging simplicity, and easy, comfort fit. Her dresses were unlike anything seen on the market at the time, all of which dressed women to appeal to a male gaze; Diane's genius was in the effortlessness of each design. Here at BBLA, we happen to feature tons of DVF dresses! While her fashion house is taking a step into the 21st century with the new TV show, we're looking forward to watching her classic take on timeless style.